Vaiila marked a new chapter for a growing delivery service in Amman, shifting from “We Deliver” to a brand with stronger presence and ambition. I developed a clear and bold identity designed to stand out in the city while remaining accessible and functional.

The logo concept reflects movement and connection, the two “i” dots repositioned onto the V to represent seamless delivery between points, while the mirrored form subtly creates a “W,” tying back to the brand’s origins and sense of community.

Paired with the tagline “Tailored services for all,” the result is a confident, street-visible brand built for everyday use and future growth.